storytelling is a powerful tool that has shaped humanity for centuries.

that's why it informs everything I do.

Whether I'm developing campaign strategies, managing a creative team, or writing high-performing YouTube content, I always put storytelling front and center.

As a content strategist, I specialize in helping companies refine their brand and connect with their target audiences. From viral YouTube videos, B2B messaging, and consumer branding, I know how to help communications break through and thrive.

At Relish Marketing, I led campaigns for clients like AGCO and TEPHINET, managing timelines, creative direction, and cross-functional teams. Digital campaigns I oversaw regularly saw rates of engagement 10-20% above industry standards, which was achieved through rigorous A/B testing, refined keyword use, and strategic media placement.

In the entertainment industry, my scripts for New Rockstars have brought in over 30 million views on YouTube. Writing successful videos comes down to a few key things: grabbing attention in the first 30 seconds, keeping the story moving, and staying closely aligned with search trends and what audiences are already looking for. I use platform data, audience insights, and competitor research to shape scripts that hold attention and keep viewers coming back.